How to make the most out of random uplifts in footfall

Be ready to develop a strategic mix of online and offline tactics, use targeted digital marketing to drive awareness and in-store promotions, and arrange window displays and in-store events to entice customers

Heightened footfall in any given month is mostly random, and even when you can anticipate it – if there’s a big event going on or if it’s a public holiday – something is bound to make the footfall on those days either lacklustre or bountiful, such as the weather. 

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