HelloStudio, the in-house creative agency of online retailer the Very Group, has appointed Beth Lowry as head of creative direction.
Lowry brings more than 20 years of experience to the Liverpool-based agency, having worked in the UK and United States.
For the past six years, she has held a senior creative role at US retailer Target, where she led in-house teams on campaigns and content, and collaborated with external agencies.
At HelloStudio, she will be responsible for helping shape the agency’s creative direction. She joins head of creative management Julie Phelan, who will continue to oversee campaigns and production.
HelloStudio launched in April 2025. The agency offers multi-channel creative services that leverage the Very Group’s customer data and technology to deliver tailored content for brand partners.
Jessica Myers, chief customer officer at the Very Group, said: “Our internal creative team has been a huge source of pride for over 70 years and today HelloStudio is creating award-winning multi-channel content for household brands.
“We have strong foundations, and having Beth join the team to offer new, fresh ideas and direction to accelerate our ambition is really exciting. I can’t wait to see how her experience and eye for detail will bolster our creative offering through HelloStudio.”
Lowry added: “Joining the Very Group is an exciting move for me. Not only will I be working alongside an incredibly talented and creative team, but I’m excited to be supporting Very Media Group in creating campaigns which our brand partners will love.”
