Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Jul- 2018 -16 JulyHigh Street
Footfall dips for seventh consecutive month despite World Cup boost
Retail footfall dipped for a seventh consecutive month in June, despite the boost in spending brought on by the World Cup. BRC’s Footfall Springboard and Vacancies Monitor reported that year-on-year footfall for the month dropped by 0.9% The high street was the only area that delivered footfall growth, albeit marginally,…
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16 JulyAdvice
Waking up to the opportunity of digital signage
Against a backdrop of declining footfall in retail, it’s hardly surprising that we’re starting to see more innovative approaches from retailers looking to drawing in customers. And one such tactic is the rise in the number of retailers opting for digital screens to lure in shoppers. A great case in…
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10 JulyAnalysis
The advantage of customer intelligence and what retailers can learn from House of Fraser
Another day, another high street stalwart closing some of its doors. With a deal now struck with creditors, House of Fraser’s plan to cut half of its brick-and-mortar stores is going ahead, making it the latest to fall prey to increasing pressure on our town centres. In light of this…
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5 JulyClothing & Shoes
Superdry sees 22% revenue rise, announces ‘special dividend’
Clothing brand Superdry has posted a 22% rise in global brand revenue in its full-year results ending 28 April 2018 and has announced a ‘special dividend’ for the second consecutive year. The fashion chain retailer saw its global brand revenue reach £1.6bn up from £1.3bn in 2017. The company’s retail…
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Jun- 2018 -29 JuneAdvice
Could ‘good cost, bad cost’ rescue the UK high street?
A series of high-profile CVAs and administrations in recent months are a powerful reminder of the tough conditions currently facing the UK high street. The fall in the value of the pound post-Brexit, combined with squeezed consumer spending and recent hikes in business rates have brought many retailers to breaking…
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21 JuneOnline & Digital
Moonpig appoints new managing director
The online cards retailer Moonpig has announced its decision to appoint its new managing director. Ecommerce entrepreneur Nickyl Raithatha will start from 2 July, replacing former MD James Sturrock, who doubled the size of the online cards retailer after delivering three years of double-digit growth, making Moonpig the UK’s number…
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20 JuneAnalysis
Amazon overreacting; returns are a crucial retail indicator
Amazon has kicked up a furore by banning consumers who return too many items on its site. Sure, rising return rates are a challenge for brands and retailers – over 9% of products bought in store are returned and the rate is even higher online, sometimes three times the amount.…
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19 JuneComment
‘What’s In Store For You’ – Can PPC drive store sales?
Pay-per-click (PPC) advertising has traditionally been seen as a tool to drive online sales. However, with developments in technology – and the way in which we can track the customer journey – PPC is also becoming an important tool for driving in-store sales. With growing numbers of high street stores…
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14 JuneHigh Street
Generation Z prefer ‘real-world retail’ over online shopping
Generation Z consumers enjoy ‘real-world retail experiences’ that focus on technology rather than online shopping, a new study has found. Commerce marketing technology company Criteo has released its Gen Z report, which analyses shopping perceptions and behaviours from thousands of members of Generation Z (Gen Z). It’s latest report revealed…
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12 JuneHigh Street
Almost half of consumers prefer independent stores
New research has found that nearly half (42%) of consumers would shop with an independent retailer because they prefer to support smaller operations over a larger retailer. The YouGov research commissioned by marketing automation suite Pure360 also found that awareness of the smaller operations is growing, with 63% of consumers…
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