The fashion chain retailer saw its global brand revenue reach £1.6bn up from £1.3bn in 2017. The company’s retail revenue was up 9% driven by a 25.8% increase in its ecommerce sales, pushing underlying profit before tax up 11.5% to £97m when compared with the £87m reported in 2017.
Superdry also announced a full-year ordinary dividend of 31.2p per share, up 11.4%, as well as an additional special dividend of 25p per share “as a result of continued strong cash generation”.Superdry also said that its FY19 revenue and operating margin expansion guidance is unchanged from its Q4 expectations.
Superdry CEO, Euan Sutherland said that the company delivered another “strong year” and that its focus remains on “executing our growth strategy and realising the potential we have identified across products, geographies and channels”.
He added: “Our eight routes to market mean we can continue to tailor by territory and channel, while our innovative approach to digital marketing means we can enhance our relevance to consumers around the world. This is underpinned by our culture of operational excellence, our people and our values.
“Whilst the consumer environment continues to be challenging, the board remain confident that superdry is a uniquely advantaged, highly cash-generative business that will continue to deliver sustainable growth for our investors. This confidence is demonstrated through our second special dividend in two years of 25p per share in addition to an 11.4% increase in the total ordinary dividend.”