Loyalty Scheme
This coverage explores the use and evolution of loyalty schemes within the UK retail sector. Reporting highlights new programme launches, innovations in customer rewards, data-driven personalisation, regulatory considerations, and the commercial impact of loyalty initiatives on customer retention and spending. The content is designed for retail executives, marketers, and managers looking to enhance customer engagement and drive long-term value through loyalty strategies.
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Oct- 2018 -25 OctoberAdvice
Making Data Work: The real-time benefits of real-time data
Data has always had an important role in retail. From shaping decision-making on stock control and pricing, to influencing marketing, and informing sales strategies, it’s all about the insights that this information can provide. Two key areas where data plays an even greater role today are customer experience and loyalty.…
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Jul- 2018 -18 JulyAdvice
Ten ways to outperform 2017’s Black Friday retail success
It may be a relatively recent entry in the UK retail calendar, but Black Friday looks set to take the country by storm this November. In 2017 spending was up 8% and transaction numbers a sizeable 32%. For retailers who get their strategy right, 2018 is an opportunity to generate…
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Jun- 2018 -27 JuneAdvice
The great retail data divide
Retailers have been at the forefront of tech innovation for more than 10 years. From the ecommerce boom and mobile shopping, to AI customer service and shoppable posts on Instagram, retailers haven’t been afraid to innovate. The marketplace is now entering its next chapter of transformation, but to survive, successful…
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Mar- 2018 -1 MarchDepartment Stores
UK shoppers put off by irrelevant retail offers
According to consumer research conducted by point of sale marketing firm Ecrebo, more than four in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers. The aim of the research was to gauge consumer attitudes toward retail loyalty schemes, the benefits they offer and…
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Feb- 2018 -2 FebruaryNews
Sainbury’s purchases Nectar for £60m
Sainsbury’s has today acquired the Nectar loyalty scheme for £60m from Aimia. The supermarket, which has been a member of the Nectar scheme since 2002, has purchased all assets including colleagues, systems and licences. Canadian marketing firm Aimia purchased Nectar in 2007 for £368million. A spokesperson for Sainbury’s stated: “Acquiring…
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