Morrisons has announced a 6% total sales rise excluding fuel for the 13 week period to 4 November.\r\n\r\nThe supermarket chain said sales growth had eased quarter-on-quarter \u201cwithout the impact of the favourable weather and World Cup\u201d. Like-for-like sales excluding fuel at Morrisons were up by 5.6%, the supermarket said growth was due to a \u201cbetter and broader offer for customers across the whole store\u201d.\r\n\r\nMorrisons announced it was to launch a new vegan range following the results and added it has launched vegan labelling on over 300 products. The supermarket will also launch a new children\u2019s range next week, named \u2018Little Kitchen\u2019.\r\n\r\nThe company also said it had improved its \u201cdigital and online offers\u201d during the quarter, launching the Morrisons More app, a digital customer loyalty scheme. During the same period Morrisons also opened its third new store for the current financial year in Acocks Green, Birmingham.\r\n\r\nDavid Potts, CEO at Morrisons, said: "After another period of strong growth, and with more customers enjoying shopping at Morrisons, we have now completed three years of positive like for like. Our exceptional team of food makers and shopkeepers are providing good quality food at great prices, and building a broader offer in store, online and for our wholesale customers."\r\n\r\nThe supermarket also announced it had won the 'Supermarket of the Year' award at the Retail Industry Awards.