H&M
This coverage examines H&M’s operations and performance within the UK retail sector. Reporting highlights store openings and closures, sustainability initiatives, marketing campaigns, collaborations, and changes to executive leadership — all with a focus on how these developments impact sales, brand positioning, and market share. The content is curated for retail managers, brand executives, and professionals navigating competitive fashion retail environments.
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Jan- 2021 -29 JanuaryClothing & Shoes
H&M FY profits fall 88%
H&M has revealed the extent of damage coronavirus has had on its business, with profit crashing 88% to SEK 2.05bn (£179m) in its full-year results, down from SEK 17.4bn (£1.5bn) the year before. In the full-year ended 30 November 2020, net sales also fell by 18% to SEK 187bn (£16.3bn),…
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Dec- 2020 -15 DecemberClothing & Shoes
H&M sales slump in final quarter
H&M has announced that net sales fell by 10% in the quarter ended 30 November 2020, following the impact of store closures and ongoing Covid-19 restrictions around the world. In its latest trading update, the group noted that overall sales have fallen by 18% in its full-year of trading, despite…
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Oct- 2020 -1 OctoberClothing & Shoes
H&M to close stores as online sales rise
H&M has announced that it is planning to close around 250 stores next year, as more of its customers shift to online sales. It comes as the group said that “rapid changes” in customer behaviour have been accelerated by the crisis. In light of this, the group will now “step…
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Sep- 2020 -16 SeptemberClothing & Shoes
H&M to return to profitability in Q3
H&M has announced it expects to return to profitability after experiencing a “better-than-expected” recovery during the third quarter of the year. For the 13-week period ending 31 August the Swedish clothing retailer said it expects before-tax profit of approximately SEK2b (£176m). The group said the recovery was the result of…
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Aug- 2020 -28 AugustClothing & Shoes
H&M Group appoints new chief technology officer
H&M has appointed Alan Boehme as the business’s new chief technology officer as it continues to accelerate its digitalisation work. Boehme, along with chief product officer Daniel Claesson, will co-lead the new Business Tech organisation that is designed to strengthen the business’s development and innovation, as well as ensure an…
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Jul- 2020 -8 JulyClothing & Shoes
H&M to close 170 stores worldwide
H&M has announced plans to close 170 of its stores worldwide after increasing the pace of the closures due to the impact of the coronavirus. The announcement, which came in a six-month trading update for the second quarter of the year, also revealed that the H&M group’s net sales decreased…
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Jun- 2020 -29 JuneCoronavirus
H&M half-year sales slump amid Covid-19 pandemic
Fashion retailer H&M has reported a 23% decrease in net sales to SEK 83,612bn (£7.2bn) for the half-year period ended 31 May 2020. The group said it was “significantly negatively affected” by the Covid-19 situation, with pre-tax losses amounting to SEK 3,063bn (£265m) during the H1 period. H&Ms net sales…
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16 JuneClothing & Shoes
H&M sales halve in second quarter
H and M net sales halved in the second quarter of 2020, tumbling 50% to 28.7bn Swedish krona (£2.4bn) following global lockdowns amid the ongoing pandemic. The fashion giant’s local currency net sales also halved in the period between 1 March and 31 May. E-commerce fared better, however, with online…
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Apr- 2020 -9 AprilClothing & Shoes
H&M signs new £859m credit facility to strengthen liquidity amid Covid-19
Swedish clothing retailer H&M has revealed it has signed a new €980m (£859m) revolving credit facility as it looks to strengthen its liquidity amid the coronavirus outbreak. H&M said it is a 12 month deal with a six months extension option and is in addition to the company’s undrawn €700m…
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Mar- 2020 -17 MarchClothing & Shoes
H&M sales increase despite being ‘negatively impacted’ by Covid-19
Fashion retailer H&M has reported a rise in sales in its first-quarter results, despite being “negatively impacted” by the outbreak of Covid-19. For the period ended 1 December 2019, H&M reported an 8% increase in net sales to SEK 54,988m (£46,609m) compared with £51m in the year prior. H&M said…
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