H&M has appointed Alan Boehme as the business’s new chief technology officer as it continues to accelerate its digitalisation work.
Boehme, along with chief product officer Daniel Claesson, will co-lead the new Business Tech organisation that is designed to strengthen the business’s development and innovation, as well as ensure an ‘‘improved and smoother’’ shopping experience for customers.
The chief technology officer position was previously held by Joel Ankarberg, who has now assumed the role of H&M’s head of group strategy and transformation.
Boehme has prior experience in technology and management roles within multinational companies, previously working at both Procter & Gamble and Coca Cola.
He said: ‘‘The fashion industry is facing great changes, new opportunities and experiences for customers and societies because of technology advances at an ever-increasing pace.
‘‘Combining technology advancements, will serve as a driver for H&M Group to become an even more customer-centric company where new growth opportunities are enabled. I’m excited about being part of accelerating H&M Group’s digital transformation”
Helena Helmerrson, CEO of H&M Group, said: ‘‘Alan’s long experience from previous technology driven transformations at global consumer-oriented companies will contribute to the entire H&M group as we continue to digitalise and transform our business. We look forward to a strong addition to H&M Group and our new function Business Tech.”