Gymshark
This coverage examines Gymsharkโs strategic evolution from a digital-first brand to a prominent player in UK retail. Reporting focuses on the brandโs expansion into physical retail spaces, including flagship stores in London and Manchester , as well as its marketing initiatives that leverage influencer partnerships and community engagement . Insights are tailored for retail professionals overseeing brand management, store operations, and omnichannel strategies in the activewear sector.
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Sep- 2022 -8 SeptemberHigh Street
Gymshark to open Regent Street flagship
Gymshark has announced that it will open the doors of its flagship store at 165 Regent Street on 1 October 2022. Some of the key features include โthe sweat roomโ, an interchangeable sweat studio operating from the store, which will offer a rotating programme of classes for the Gymshark community.…
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Jun- 2022 -21 JunePeople Moves
Gymshark appoints new vice president of marketing
Gymshark, the fitness community and apparel brand, has announced Carly OโBrien as its new vice president of marketing. OโBrien joins after three years as chief marketing officer of The Very Group, where she oversaw a team of over 200 people that were responsible for all marketing, adapting to shifting business…
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May- 2022 -30 MayOnline & Digital
Asos and Curryโs among retailers to warn Sunak against OST
A group of 11 retailers, including Asos, Currys, and Gymshark, have reportedly urged the government to abandon plans for an online sales tax warning that it would โhurt, not help the high streetโ. According to The Telegraph, in a joint-letter to the chancellor the retailers noted that sales tax would…
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24 MayClothing & Shoes
Gymshark founder climbs Sunday Times Rich List as profits hit ยฃ45m
Gymshark has reported pre-tax profits of ยฃ45.4m in the financial year ended 31 July 2022, with profits in the year increasing year-on-year from ยฃ30.4m. The retailer also achieved a 54% surge in sales to ยฃ401.9m, compared to ยฃ260.7m in 2020. Headed by 29-year old Ben Francis, the e-commerce fashion retailer…
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Apr- 2022 -7 AprilSport & Leisure
Gymshark prepares restructure of international arm, 121 jobs at risk
Sportswear retailer Gymshark is set to restructure its international business which could place up to 121 jobs at risk. According to Drapers, who were first to report the news, Gymshark said the restructuring is designed to put it in the best position to expand globally and ensure its strategies were…
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Dec- 2021 -2 DecemberSport & Leisure
Gymshark to open first physical store
Gymshark has announced it is set to open its first ever physical store with a flagship site on Regent Street, London. The activewear brand said the store is set to open in summer 2022, and will create over 100 new jobs.ย The 18,000sq ft space is currently being renovated to…
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May- 2021 -20 MaySport & Leisure
Gymshark names Danielle Petesic as chief product officer
Gymshark, the fitness apparel brand, has appointed Danielle Petesic as its new chief product officer (CPO), taking over the role from founder, Ben Francis. Petesic joins Gymshark after almost four years as Lululemonโs vice president of Product Development, where she was responsible for all product engineering and development of all…
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Feb- 2020 -21 FebruarySport & Leisure
Gymshark launches its first physical retail store in Covent Garden
Gymshark London has announced the opening of its first ever retail store in Covent Garden.ย The activewear brandโs first bricks-and-mortar store will be a pop-up open from 28 February to 29 March. The store will feature Gymsharkโs specialist gym clothing range, alongside in-store fitness classes. Gymshark said in a blog…
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Nov- 2018 -12 NovemberAdvice
How high street retailers can make it as โbricks and clicksโ companies
Next year Amazon is set to celebrate its 25th birthday, although much of the high street wonโt be joining the party, with an estimated 38,900 UK retail jobs being lost or affected this year alone. The roll call of businesses that have entered administration, from House of Fraser to Poundworld…
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