People Moves

Gymshark appoints new vice president of marketing

O’Brien joins after three years as chief marketing officer of The Very Group, where she oversaw a team of over 200 people.

Gymshark, the fitness community and apparel brand, has announced Carly O’Brien as its new vice president of marketing.

O’Brien joins after three years as chief marketing officer of The Very Group, where she oversaw a team of over 200 people that were responsible for all marketing, adapting to shifting business needs and all aspects of community support.

Prior to The Very Group, she held senior marketing and transformational roles at some of the biggest names in personal finance, including MBNA, Virgin Money and RBS. 

In her new role, O’Brien will be responsible for driving growth in international (UK, EMEA and APAC) markets, raising brand awareness and implementing new customer engagement strategies.

Her aim is to “embed a new regionalised model, through an integrated brand marketing strategy, and evolve the drive to make Gymshark a household name”.

O’Brien said: “I had heard a great deal about the culture at Gymshark, but as soon as I walked through the door, I felt that brilliant blend of pure humility and absolute drive to succeed.

“The opportunity to bring the marketing team together in the international group, explore all the opportunities to build more brand awareness and be part of the Gymshark journey to build an iconic brand is both bold and exciting. I’m thrilled I get to be part of that story and I can’t wait to get started.”

Niran Chana, president, International, said: “Carly’s track record speaks for itself. She is a hugely astute marketer with incredible experience in some of the most dynamic companies in the UK.

“Wherever she has been before, she has had a huge impact and I’ve no doubt it will be no different at Gymshark. She will add a brilliant new dimension to the team and will undoubtedly help us grow a loyal and engaged customer base.”

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