Adidas
This coverage explores Adidas’ strategy and performance in the UK retail and sportswear market, focusing on store operations, product launches, marketing campaigns, sponsorships, sustainability initiatives, and leadership decisions. Reporting provides insight into how Adidas responds to consumer trends, competitive dynamics, and brand positioning — supporting executives, managers, and professionals in sports, fashion, and retail operations.
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Feb- 2020 -11 FebruarySport & Leisure
Shoppers could ‘lose out’ in JD Footasylum merger, says CMA
The Competition and Markets Authority (CMA) has provisionally found that the proposed £90m takeover of Footasylum by sportswear rival JD Sports “could leave shoppers worse off, both in-store and online”. After its initial Phase 1 review raised potential competition concerns, the CMA’s in-depth Phase 2 investigation has provisionally found that…
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Jan- 2020 -17 JanuaryComment
Personalisation is more than PR
Personalisation has got a lot of bad press over the last year. Adidas was forced to pull a social media campaign that allowed Twitter users to create a customised Arsenal shirt, after trolls used the tool to create digital shirts with misinformation and offensive messages. Walkers fell victim too with…
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Dec- 2019 -4 DecemberComment
Maintaining a sense of balance in the omnichannel
Marketers often face a challenge when balancing their use of online and offline channels. If one is much heavier than the other, marketing effectiveness can slump, lacking energy and appeal. Digital and physical can work in tandem to trigger consumer engagement and if this is timed correctly, they can complement…
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Nov- 2019 -14 NovemberOnline & Digital
Nike cuts ties with Amazon amid increased focus on direct-to-consumer
Sports fashion retailer Nike has cut ties with online retail giant Amazon and will no longer sell its products on the platform, as it increases its focus on direct-to-consumer sales. In a statement, the retailer said that as part of Nike’s focus on “elevating consumer experiences” through more direct, personal…
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Oct- 2019 -30 OctoberClothing & Shoes
Sports Direct: CMA published ‘inaccurate’ market data in Footasylum probe
Sports Direct has claimed the Competition and Markets Authority (CMA) has published “inaccurate estimates” of its market share data during its investigation into of competitors JD Sports’ £90m takeover of Footasylum. In a statement published on the London Stock Exchange, Sports Direct said it had noted that during the CMA’s…
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25 OctoberPeople Moves
Gant CEO to return to Adidas as executive board member
Sports fashion retailer Adidas has appointed Brian Grevy as an executive board member, responsible for global brands. Grevy returns to adidas from global clothing brand Gant, where he has held the position of CEO since June 2018 and was chief marketing officer from 2016 to 2018. At Adidas, Grevy led…
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15 OctoberClothing & Shoes
Sports Direct demands Adidas and Nike dominance probe
Sports Direct has called for an investigation into the sportswear industry, over concerns of the dominance of Adidas and Nike. The sportswear brand owned by Mike Ashley said the “must have” brands hold a bargaining position which allows them to “control the price of their products and the price of…
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Sep- 2019 -11 SeptemberAdvice
Time is critical: Getting ‘retail fast’ right
Stories of store closures seem to be near constant, and calls for “the death of retail” or “the end of the high-street” seem to happen every day. At the same time, a new wave of retailers – often with their roots in e-commerce – are investing in physical presence as…
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Aug- 2019 -8 AugustHigh Street
Adidas shares dip despite double-digit growth
Sportswear retailer Adidas saw shares dip by 2.3% in early trading today (8 August), despite the company’s operating profit growing 13% to €1.518bn (£1.398bn) in its Q2 results. In the first half of 2019, revenues increased 4% on a currency-neutral basis, which is in line with the 3% to 4%…
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May- 2019 -22 MayAnalysis
Is retail cashing out on PoS?
Last month saw Sainsbury launch the UK’s first till-free store, with its Holborn Circus store in London undergoing a complete refurbishment to remove the checkout area and tills. The three-month trial at the store, where 82% of transactions were cashless prior to the start of the trial, allows shoppers to…
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