Adidas
This coverage explores Adidas’ strategy and performance in the UK retail and sportswear market, focusing on store operations, product launches, marketing campaigns, sponsorships, sustainability initiatives, and leadership decisions. Reporting provides insight into how Adidas responds to consumer trends, competitive dynamics, and brand positioning — supporting executives, managers, and professionals in sports, fashion, and retail operations.
-
Jan- 2021 -22 JanuaryAdvice
Don’t relapse into a brick-and-mortar mentality
Despite vaccines being rolled out and there being some semblance of light at the end of the tunnel, the situation for brick-and-mortar stores this year remains bleak. In-store retail continues to struggle and according to a recent report from The Centre for Retail Research, up to 200,000 in-store jobs could…
Read More » -
Aug- 2020 -12 AugustPeople Moves
Thomas Rabe appointed Adidas chairman
Adidas has appointed Thomas Rabe, CEO of Bertelsmann, as chairman of the company’s supervisory board. He will succeed Igor Landau whose supervisory board mandate expired after 16 successful years at the end of the Annual General Meeting on yesterday (11 August). Rabe has been a member of the Adidas supervisory…
Read More » -
5 AugustPeople Moves
Adidas extends CEO contract by five years
Adidas has announced it has extended the contract of its CEO Kasper Rorsted by a further five years. Rorsted has been a member of the Adidas executive board since August 2016 and became the brands chief executive two months later. His contract was initially due to expire in July 2021,…
Read More » -
Mar- 2020 -12 MarchClothing & Shoes
Adidas and Puma Chinese sales hit by coronavirus outbreak
Sportswear retailer Adidas has warned sales in its first quarter of its financial year would decrease as much as €1bn (£870) in Greater China, amid the recent impact of the coronavirus. Adidas reported sales would be down by about €100m (£88m) in Japan and South Korea, which will result in…
Read More » -
6 MarchPeople Moves
Hugo Boss appoints Heiko Schäfer as COO
Fashion retailer Hugo Boss has announced the appointment of Heiko Schäfer as its chief operating officer (COO). As COO he will be responsible for the brands global product development and sourcing, own manufacturing, operations and sustainability and quality management. Schäfer launched his career in 2002 at Boston Consulting Group, where…
Read More » -
Feb- 2020 -28 FebruaryShopping Centres
New £90m north-east retail development secures 23 brands
Plans to build a new £90m outlet shopping and leisure destination in the North of England have been unveiled, along with the first 23 brands to sign-up including BOSS, Calvin Klein, Tommy Hilfiger, Adidas, Levi’s, Mint Velvet, Joules, Gap and Skechers. Scotch Corner Designer Village, situated on the A1(M) in…
Read More » -
17 FebruarySport & Leisure
Adidas to appoint Thomas Rabe as new chairman
Sportswear brand Adidas has said in a statement it intends to appoint Thomas Rabe as its new chairman, following a board meeting last week. Rabe, who has held the position of deputy chairman since May 2019, would succeed Igor Landau as chairman, who spent over 15 years at the company.…
Read More » -
11 FebruarySport & Leisure
Shoppers could ‘lose out’ in JD Footasylum merger, says CMA
The Competition and Markets Authority (CMA) has provisionally found that the proposed £90m takeover of Footasylum by sportswear rival JD Sports “could leave shoppers worse off, both in-store and online”. After its initial Phase 1 review raised potential competition concerns, the CMA’s in-depth Phase 2 investigation has provisionally found that…
Read More » -
Jan- 2020 -17 JanuaryComment
Personalisation is more than PR
Personalisation has got a lot of bad press over the last year. Adidas was forced to pull a social media campaign that allowed Twitter users to create a customised Arsenal shirt, after trolls used the tool to create digital shirts with misinformation and offensive messages. Walkers fell victim too with…
Read More » -
Dec- 2019 -4 DecemberComment
Maintaining a sense of balance in the omnichannel
Marketers often face a challenge when balancing their use of online and offline channels. If one is much heavier than the other, marketing effectiveness can slump, lacking energy and appeal. Digital and physical can work in tandem to trigger consumer engagement and if this is timed correctly, they can complement…
Read More »
