Hugo Boss appoints Heiko Schäfer as COO

Fashion retailer Hugo Boss has announced the appointment of Heiko Schäfer as its chief operating officer (COO).

As COO he will be responsible for the brands global product development and sourcing, own manufacturing, operations and sustainability and quality management.

Schäfer launched his career in 2002 at Boston Consulting Group, where he primarily advised clients from the consumer goods and retail sectors. In 2008 he joined Adidas where he held the role of senior vice president.

In 2015 he became a member of the managing board and chief operating officer at the Tom Tailor Group responsible for sourcing, logistics and IT. After a year in the role he was appointed as the company’s CEO.

Michel Perraudin, chairman of Hugo Boss said: “We are delighted to have attracted a proven expert such as Heiko Schäfer for our managing board. Together with the remaining members of our managing board team, he will be engaged in successfully securing our strategic priorities. 

“Given his many years of experience and outstanding expertise, I feel sure, above all, that Heiko Schäfer will meaningfully expedite the digital transformation of our global procurement and production processes.” 

Mark Langer, chair of Hugo Boss, added: “I am very pleased about this decision. This addition to our board will strengthen the crucial area of procurement and production for Hugo Boss.The continuing optimization of these complex processes will be central to helping us achieve our growth targets and increase our profitability.”