Features

Effective seasonal merchandising strategies ahead of Halloween season

With Halloween looming around the corner, retailers have an excellent opportunity to boost their sales and gain brand recognition, through seasonal merchandising. Halloween is a season when retailers promote everything from candy and pumpkins to costumes and decorations. Halloween spending topped £1bn in 2023, and consumer spending on bonfire night…

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Rethinking the customer journey – reducing cart abandonment

With the high cost-of-living continuing to affect consumers and retailers, and the lack of spending having a knock-on effect on growth, retailers must seek to innovate around the customer journey. Recent research shows that 52% of consumers in the UK cut back on non-essential spending in the first quarter of…

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Is it time to move on? The growing mismatch between retailers and their contact centre providers

Despite the rise of e-commerce, in-person interactions remain vital, with 46% of consumers still preferring to shop in-store for the personal touch and immediate product interaction it provides. However, the expectation for seamless, omni-channel experiences is higher than ever. Brands must integrate their online and offline customer service to meet…

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EV charging hubs are a golden opportunity for the retail sector

The UK is moving towards a net zero future. Widespread adoption of electric transportation is a critical part of reducing emissions to improve public health and working towards a decarbonised transportation system. The SMMT projects that there will be around nine million EVs on UK roads by 2030. As we…

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Breaking barriers: How independent retailers can overcome financial hurdles

Starting a shop is more than just a commercial endeavour. It’s a chance for creative individuals to realise their vision and add unique value to local communities. From handmade crafts and bespoke homeware to curated fashion, the opportunities for independent retailers are vast. It’s no surprise that more than a…

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Why retail should embrace AI for truly personalised CX

Hiring interior designers, fashion stylists, or bespoke travel agents to level up our lifestyle is a luxury that’s out of reach for the vast majority. Or it has been until recently, at least. Now, artificial intelligence (AI) advancements mean that these services are about to expand beyond the sole preserve…

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All aboard for retail’s automation revolution

The retail sector stands at the cusp of a transformation. In an era where economic uncertainty reigns, consumer demand remains unpredictable, yet the expectation for personalized service is unwavering and intensifying.Retailers are grappling with stubborn inflation, supply chain disruptions, and escalating costs, all of which are eroding already thin margins.…

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How retailers can prepare for the golden quarter

This is a pivotal time for retailers. With just months to go until the “golden quarter” running up to Christmas, staff have their hands full showcasing products to buyers and influencers, while IT managers do their best to build resilience into back-end systems ahead of the seasonal surge in web…

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Case study: TBCo wraps up streamlined operations with Brightpearl

Key facts Fast-growing homeware and fashion brand and certified B-Corp, founded in 2014, operating across a Shopify webstore, physical store and wholesale Live on Brightpearl in just three months, in time for Black Friday peak 82 workflows automated – saving time, boosting efficiency and allowing teams to focus on growth-critical…

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How to unlock the power of sponsorships

Sponsorships are a way for brands to enhance brand visibility, foster customer loyalty, and drive sales. However, a lot goes into making the right decision on sponsorships. You must decide whether it’s right for you, what types of events or teams best align with your brand identity and what you…

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