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Why has John Lewis brought back Never Knowingly Undersold?
Retail Sector discusses why John Lewis has brought back its slogan, why it was dropped in the first place and what it could mean for the future
The announcement of John Lewis’s half year results brought with it an unexpected announcement, the return of the company’s Never Knowingly Undersold motto. The company abandoned the slogan in February 2022 as it claimed it was struggling to compete with online retailers such as Amazon.
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