Comment
-
Nov- 2023 -2 November
A guide to in-store personal shopping experiences
Define your target audience and goals Begin by identifying the target audience for your personal shopping programme. Set clear objectives for the programme, whether it’s to increase sales, build brand loyalty, or introduce customers to new products. Train your personal shoppers Invest in training for your personal shopping team, teaching…
Read More » -
1 November
A guide to augmented reality fitting rooms
Enhance customer engagement Offer customers the ability to virtually try on clothing and accessories, allowing them to see how products look and fit in real-time. It would also be helpful to use AR to suggest complementary items, styles, or accessories based on the customer’s chosen outfit, enhancing their shopping experience.…
Read More » -
Oct- 2023 -31 October
How to boost retail sales with email marketing campaigns
Segment your email list Start by segmenting your email list based on customer behaviour, preferences, and demographics. This allows you to send targeted and relevant content to different groups, increasing the chances of conversion. Personalise your email content Personalisation is key. Use customers’ names, recommend products based on their previous…
Read More » -
30 October
A guide to chatbots and customer service automation
Understand chatbots and automation Begin by gaining a clear understanding of what chatbots and automation entail: chatbots are AI-powered programmes designed to interact with customers, answer questions, and provide assistance, while automation refers to the use of technology to perform repetitive tasks. Identify your customer service needs Assess your customer…
Read More » -
27 October
A practical guide to retail packaging
Understand your brand and target audience Before designing your retail packaging, understand your brand identity and the preferences of your target audience. The packaging should reflect your brand’s values and resonate with your customers. Choose sustainable materials Opt for eco-friendly materials for your packaging, such as recycled paper, biodegradable plastics, or…
Read More » -
26 October
Preparing your retail business for voice commerce
Understand voice commerce Start by gaining a clear understanding of what voice commerce is and how it works. Voice commerce allows customers to make purchases, check product information, and even track orders through voice-activated devices. Optimise your website for voice search Voice commerce relies heavily on voice search, so optimise…
Read More » -
25 October
A retailer’s guide to influencer collaborations
Define your goals and objectives Start by clearly defining your objectives for the influencer collaboration. Do you want to increase brand awareness, boost sales, promote a new product, or drive traffic to your website? Having specific goals will help you choose the right influencers and measure the success of your…
Read More » -
24 October
How to sustainably source in retail
Define your sustainability goals Before diving into sustainable sourcing, it’s essential to define your sustainability goals. Decide what aspects of your business you want to make more sustainable, and why. This might include reducing carbon emissions, minimising waste, or sourcing ethical and environmentally friendly products. Assess your current supply chain…
Read More » -
23 October
Creating an effective retail loyalty programme from scratch
Understand your customer base Before you begin designing a loyalty programme, it’s crucial to understand your customer base, so collect as much data on customer demographics, preferences, and buying behaviours as you can. This information will enable you to tailor your programme to the specific needs and desires of your…
Read More » -
20 October
A retailer’s guide to online marketplaces: Expanding your reach
In today’s rapidly evolving retail landscape, adapting to the digital realm is not merely a choice but a necessity for survival. Expanding reach in online marketplaces emerges as a pivotal strategy. These platforms, with their vast global audience, offer unprecedented opportunities for growth that traditional brick-and-mortar stores struggle to match.…
Read More »