Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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Apr- 2018 -24 April
How retailers can avoid customer dissatisfaction over the coming years
The ways in which we shop have constantly evolved. Whether it’s a greater shift to online shopping, card spending overtaking cash, or the introduction of contactless payments – retailers have to cope with, and adapt to, the changes brought on by consumer trends and technological progress. The speed of change…
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23 April
Retailers should capitalise on the fluid workforce to gain competitive advantage
The rise of digital has completely transformed the retail landscape, bringing with it a raft of new opportunities – and challenges – for companies to grapple with. Not least among these is the emergence of a new generation of ‘asset-light’, pureplay ecommerce businesses, which have dramatically ratcheted up the level…
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17 April
How retailers can embrace the power of digital
By 2020, customers will manage an estimated 85% of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating a huge volume of measurable information about their customers. This information is power, and leaders are using it to learn from…
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13 April
Retail finance should be celebrated, not feared
Let’s face it: consumer finance gets a bad rap. Only recently did UK Finance release figures showing that debt on UK credit cards is growing at the fastest rate since before the financial crisis. The stats show that the annual growth rate in outstanding credit card debt reached 8.3% in…
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12 April
Why retailers should be empowering staff with the same tech they offer customers
Often, tech is the only thing that really differentiates one business from another, so it’s clear to see why retailers place such importance on empowering consumers in any way they can. Whether it’s click and collect, online shopping, next day delivery or improved in-store experiences, there’s constant one-upmanship. As a…
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11 April
Top tips for PPC retail campaigns
Pay-Per-Click (PPC) advertising is a vital part of any retailers online marketing strategy. But how can you ensure you’re getting it right and not wasting that all-important budget? Perhaps you’re investing a lot into your Google AdWords account, but not seeing the return? A successful PPC account is always a…
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10 April
Are you maximising paid search?
Whilst key events, such as Black Friday, the January Sales and Bank Holidays, provide a massive opportunity for retailers, they also bring with them increased competition as the sector ramps up paid search activity consecutively. The key to success over competitors lies in smart forward planning and specifically, maximising these…
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9 April
What is the ‘Commitment and Consistency’ principle?
A few months ago, I saw a watch online that I liked. I went to the brand’s website and looked at their collection. I followed them on Instagram. I showed the watch to my partner and told him I liked it. But then I thought, I should shop around. So…
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5 April
Embracing advanced, real-time analytics
The last few months have presented a challenge for traditional bricks-and-mortar retailers in the UK. High street sales have continued to struggle in a difficult trading environment, leading to a number of high-profile retail casualties – notably companies such as Toys R Us and Maplin. All UK Toys R US…
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Mar- 2018 -28 March
The bull’s eye for cyber criminals: PoS Systems
Point of Sale (Pos) systems that take payments for goods and services for the hospitality and retail industries really serve as the point-of-strike for cyber criminals stealing credit card information. Applebee’s, a popular restaurant chain, is the latest to find malware on their PoS systems that infected more than 160…
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