Retailers should capitalise on the fluid workforce to gain competitive advantage

The rise of digital has completely transformed the retail landscape, bringing with it a raft of new opportunities – and challenges – for companies to grapple with. Not least among these is the emergence of a new generation of ‘asset-light’, pureplay ecommerce businesses, which have dramatically ratcheted up the level of competition in the market – played out with increasing frequency in the headlines as formerly unassailable high street staples like BHS and HMV have succumbed to digital competition.

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