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N Brown Group has announced the appointment of Arfan Sabir to its newly-created role of Trading and Marketing director.In his new role, Sabir will bring together N Brown’s Trading and Marketing functions for the first time, creating a more integrated approach that aims to expand its focus on commercial opportunities and improve the customer experience whilst supporting growth plans.
He brings over 25 years’ experience with digital and omnichannel businesses, having held senior ecommerce roles with retailers such as LEGO, Mothercare, and Dreams. He was most recently vice president of e-commerce at global electronics distributor Avnet.
Dene Jones, CEO of Retail at N Brown said: “The creation of the Trading and Marketing director role reflects our commitment to driving commercial excellence and delivering an outstanding customer experience.
“Arfan’s proven track record in omni-channel digital transformation and growth makes him the ideal person to lead this combined function, and we are excited to welcome him to the business.”
Sabir added: “I’m thrilled to be joining N Brown at such an exciting time. Bringing Trading and Marketing together will ensure an even sharper focus on commercial trading opportunities, while delivering a cohesive and customer-focused approach that drives growth and strengthens the group’s market position.”
