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Asda marketing VP departs amid leadership reshuffle

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Asda has announced that Adam Zavalis, VP marketing has decided to leave the business amid a wider reshuffle of its leadership team.

The supermarket stated that it was planning to recruit a new VP to lead its advertising, social, creative and design teams. Pippa Prain will move into a new SD marketing planning, propositions and operations role on an interim basis, to provide end-to-end strategic leadership and coordination across the function.

The company has also welcomed back Jen England to Asda as interim SD marketing communications, covering Asda advertising, social and design teams.

Alongside this, the company announced that Andy Newton will join in January as vice president, property, with responsibility for property, estates, acquisitions, and store development. He brings extensive experience from senior property roles at Safeway, Morrisons, and most recently Poundstretcher.

Following his appointment, Jim Townsend will continue in his role as vice president, procurement overseeing goods not for resale strategy, policy and buying. As a result, Geri Hebberd will refocus her role as senior director, strategy.

Furthermore, Max Hilliard has been appointed as managing director of Forza and Kober Foods, which is part of Asda’s sourcing division IPL and provides a range of cooked and sliced meats to the business. The move marks a return for Hilliard who founded the Forza business in 2007.

Following his appointment, Jon Hornby has been appointed as managing director IPL produce manufacturing.

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