Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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Mar- 2021 -15 March
No smooth sailing: Omnichannel investment is the key to weathering the storm
A series of challenges over the last year have brought with them a wealth of era-defining moments for retail. Within a brief and turbulent window of time, we have seen some of the biggest hallmarks of the changing retail landscape. Most notably, the already wavering high street was hit hard…
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Feb- 2021 -23 February
Demystifying retail marketing: how to get the most out of email
A modern marketer is a master of metrics – and none more so than those in retail. From Funnel Conversion Rates to Marketing Spend per Customer, Customer Acquisition cost to Brand Awareness, Customer Retention to overall ROI – marketers are constantly assessing and fine tuning their strategies based on their…
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22 February
Retail needs to adapt to the new necessities
“Who are these people buying heels?!” one of my team members asked in wonder today, when discussing how spending habits have changed so dramatically in the last 12 months. She couldn’t imagine why anyone would be buying anything other than more sweatpants and slippers. I didn’t tell her about the…
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17 February
How retailers can succeed in the era of anonymised digital marketing
As we peer out of the fog of Covid, and look towards a time when we can emerge from Lockdown in the weeks ahead, it is clear the retail outlook has altered dramatically forever. Many titans of the past few decades have collapsed and the genie is fully out of…
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15 February
How to put customers at the centre with Google Shopping automation
It is impossible to discuss retail without assessing the impact of Covid-19. The pandemic has sparked profound change across society, with lockdown measures rapidly changing consumer behaviour and forcing retailers to adapt in order to survive. Much of this change stems from the acceleration towards ecommerce. Data from the ONS…
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5 February
Two common AI powered frauds – and what you can do to stop them
When put to use for good, automation and artificial intelligence provide powerful ways to help businesses become more efficient and more powerful. Smart machines, for instance, are paving the way for significant growth in the retail sector. But with that potential comes risk. For the very same reasons businesses are…
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2 February
Pursuing privacy-first marketing strategies
Following the announcement of a third national lockdown last week, it’s clear that consumers’ shopping habits won’t be returning to ‘normal’ anytime soon. Restrictions imposed by the government have closed all stores deemed to be non-essential and as a result, consumers have flocked online to shop instead. With retailers unable…
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Jan- 2021 -25 January
Turn the tide in your favour
When customers went to buy groceries online after the latest national lockdown was announced on 4 January, they were met with a sense of deja vu. Surges in traffic to popular grocers like Sainsbury’s and Tesco meant that many customers couldn’t access websites and apps to place food orders and…
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22 January
Don’t relapse into a brick-and-mortar mentality
Despite vaccines being rolled out and there being some semblance of light at the end of the tunnel, the situation for brick-and-mortar stores this year remains bleak. In-store retail continues to struggle and according to a recent report from The Centre for Retail Research, up to 200,000 in-store jobs could…
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22 January
The rise of friendly fraud: What’s so friendly about it, anway?
Can there be such a thing as ‘friendly’ fraud? What exactly is it, why is it happening and what can be done to safeguard against it? I’m sure you’re aware that over the course of the past 10 months there have been some significant changes in the way we act.…
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