The Perfume Shop sales surge 56% in run-up to Mother’s Day

The Perfume Shop has seen its sales surge 56% in the week leading up to Mother’s Day 2025. 

The sales were driven by a 30% increase in classic perfumes sales, 3% in new and trending perfumes and 2% increase in gift sets compared to 2024. Promotional deals were also popular for Mother’s Day with the website’s busiest day on Tuesday 25 March seeing a 69% increase in perfume purchases compared to last year. 

Some 35% of all orders during the week were customers making the most of the next day delivery service ensuring they had a gift in time.

The perfume retailer’s personalisation services were also in demand, delivering over 43,688 ribbons and 1,091 engraved perfumes in the 3 weeks running up to Mother’s Day.

Karen Harris, customer director from The Perfume Shop, said: “Mother’s Day is one of the most special gifting occasions of the year, and we’ve been thrilled to see so many customers choosing perfume to celebrate the mother figures in their lives. Perfume is such a personal and lasting gift, and this year’s sales have truly reflected that, with a remarkable uplift in both classic and trending scents. 

“Our personalisation services have also been more popular than ever, showing just how much thought goes into selecting the perfect perfume. Whether it’s an engraved bottle or a wrapped gift set, we’re delighted to have helped so many customers make Mother’s Day extra special this year.”