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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Levi’s has revealed its gross profit fell 9% to $887m (£716m) for the year 27 November 2022.

However, it also reported a 7% year on year increase in revenue to $6.2bn (£5bn) (12% on a constant-currency basis). Net revenue of $1.6bn (£1.29bn) in the fourth quarter represented a 6% year-on-year drop “as strong growth in the direct-to-consumer [DTC] channel offset a decline in wholesale”, the company said.

In Europe, net revenues decreased 18% on a reported basis (8% on a constant-currency basis), including a 4% negative impact from the suspension of the company’s business in Russia.

In the Americas, net revenues fell 5% on both reported and constant-currency bases, as growth in the DTC business was offset by a decline in the wholesale channel. DTC net revenues increased 7% driven primarily by higher traffic and sales in company-operated stores in the US.

In Asia, net revenues increased 1% on a reported basis (17% on a constant-currency basis), driven by both wholesale and DTC channels, and in most markets outside China.

Looking ahead, Levi’s predicted an increase in net revenue in the range of 1.5% to 3% for the current 2022/23 financial year.

Chip Bergh, president and chief executive officer of Levi Strauss and Co, said: “We continue to make progress against our strategic priorities, positioning us for further success in 2023. Our high-margin direct-to-consumer business is delivering exceptional results and our diversification efforts provide additional growth drivers for sustainable long-term growth.”

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