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Levi’s sales and profits ‘exceed expectations’ in Q1

Levi’s sales and profits ‘exceed expectations’ in Q1

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Levi Strauss and Co has reported a 3% increase in sales to $1.5bn (£1.17bn) and a 47% rise in adjusted EBITDA to $204m (£159m) during Q1 ended March 2, 2025, exceeding revenue and profitability expectations.

The group’s DTC revenues also increased 9%, while its wholesale sales were up 3%.

The Levi’s brand was up 8% globally on an organic basis. In the Americas, net revenues increased 6% to $783m (£612m), while in Asia net revenues increased 7% to $308m (£240m).

However, in Europe, net revenues decreased 5% to $400m (£312m).

According to Levi Strauss and Co, the company’s fiscal 2025 guidance remains unchanged other than to reflect the Dockers business as a discontinued operation and does not reflect any impact from the recently announced tariffs.

The group expects organic growth revenue to be set between 3.5% and 4.5%. Additionally, it expects its adjusted EBITDA margin to expand to 70 to 90 basis points.

Michelle Gass, president and CEO of Levi Strauss and Co, said: “We exceeded revenue and profitability expectations in Q1 marking a strong start to the year, another proof point that our transformation strategy is working.

“The Levi’s brand is stronger than ever, and we will continue to fuel this momentum through a robust product pipeline and by keeping the brand firmly at the center of culture across the globe. While we recognize that we are operating in an uncertain environment, our global footprint, strong margin structure, and agile supply chain position us to navigate the balance of the year and beyond.”

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