Levi Strauss
This coverage explores Levi Strauss’s strategy and performance in the UK retail market, offering insights for executives, managers, and brand professionals. Reporting includes store openings and refurbishments, marketing campaigns, product launches, leadership changes, and the brand’s positioning within the denim and casualwear sector. The analysis helps professionals assess Levi Strauss’s growth plans, customer engagement, and competitive approach in UK fashion retail.
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Apr- 2025 -23 AprilClothing & Shoes
Represent appoints former Dr Martens CEO as new chair
Luxury streetwear brand Represent has appointed former Dr Martens CEO Kenny Wilson as its new chair and non-executive director. In his new role, Wilson will be responsible for accelerating Represent’s growth and global expansion. He served as Dr Martens CEO from 2018 until March 2025. During his tenure, he successfully…
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8 AprilNews-In-Brief
Today’s news in brief-8/4/25
Levi Strauss & Co reported a strong start to 2025, with Q1 sales rising 3% to $1.5bn (£1.17bn) and adjusted EBITDA surging 47% to $204m (£159m), exceeding expectations. Direct-to-consumer revenues grew 9%, while wholesale sales increased 3%. The Levi’s brand saw an 8% global organic growth, with the Americas up…
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8 AprilClothing & Shoes
Levi’s sales and profits ‘exceed expectations’ in Q1
Levi Strauss and Co has reported a 3% increase in sales to $1.5bn (£1.17bn) and a 47% rise in adjusted EBITDA to $204m (£159m) during Q1 ended March 2, 2025, exceeding revenue and profitability expectations. The group’s DTC revenues also increased 9%, while its wholesale sales were up 3%. The…
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Feb- 2025 -12 FebruaryPeople Moves
Dr. Martens names former John Hardy CEO as one of two new NEDs
Dr. Martens has announced the appointments of Robert Hanson and Benoit Vauchy as non-executive directors of the company with effect from 26 March 2025. Hanson is an experienced executive with a track record of delivering growth at consumer brands. He was CEO of John Hardy and American Eagle Outfitters and…
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Sep- 2024 -19 SeptemberClothing & Shoes
Levi’s opens new store in Knightsbridge
Levi Strauss and Co has announced the opening of its new Levi’s store in London’s Knightsbridge Estate, the second largest retail hub in the UK capital. The new store, with a “prominent” glass façade, spans approximately 300m² across two floors, delivering “elevated” retail experiences to London shoppers and reinforcing the…
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Apr- 2024 -8 AprilNews
Today’s news in brief-8/4/24
The John Lewis Partnership has chosen Jason Tarry, former UK boss of Tesco, as its new chairman. Tarry, with over three decades of experience in retail, will succeed Sharon White in September. White led the company through challenging times, including the COVID-19 pandemic and economic crises. Tarry’s leadership is expected…
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8 AprilClothing & Shoes
Levi’s posts $11m loss despite increase in DTC revenue
Denim brand Levi Strauss and Co has reported a net loss of $11m (£8.71m) in Q1 2024 compared with net income of $115m (£91.09m) in the prior year. The group’s net revenue also decreased 8% to $1.6bn (£1.27bn) in Q1 2024 primarily due to the shift in wholesale shipments from…
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Jul- 2023 -10 JulyNews
Levi’s revenues dip 9% in Q2
Levi Strauss and Co recently reported a 9% revenue decrease to $1.3bn (£1bn) for the period ended in May 2023. Wholesale net revenues decreased 22% on reported and constant-currency bases as strong growth in Asia and Latin America was offset by declines in North America and Europe. In the American…
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Jun- 2023 -9 JuneClothing & Shoes
Carhartt appoints vice president of global merchandising
Retail apparel and fashion brand Carhartt has appointed Tara Roemke as vice president of global merchandising. Roemke has over 20 years of experience in the retail industry and since then has worked in several merchandising roles. She joins from Ariat International where she worked for 13 years as senior director…
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Apr- 2023 -24 AprilNews
Levi Strauss appoints new chief marketing officer
Levi Strauss & Co has recently announced the appointment of Kenny Mitchell as senior vice president and chief marketing officer of the brand, effective from June 5. Mitchell will be responsible for advancing the brand’s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a lifestyle…
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