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Levi Strauss has reported a 4% increase in reported net revenues to £6.3bn for the full year 2025, supported by growth in its direct-to-consumer business.
The retailer returned £363m to shareholders through dividends and share repurchases during the period. On an organic basis, which excludes currency fluctuations and divestments, annual revenues rose 7%.
For the fourth quarter ended 30 November 2025, revenues increased 1% to $1.8bn (£1.3bn). Direct-to-consumer (DTC) sales grew 10% on an organic basis during the quarter, now accounting for 49% of total company revenues.
The shift toward DTC follows the sale of the Dockers brand intellectual property in the US and Canada in July 2025. Remaining Dockers operations are expected to be sold by late February 2026.
Regional performance was strongest in Europe, where reported revenues rose 8% in the fourth quarter. Asian markets grew 2%, while revenues in the Americas fell 4% on a reported basis.
The company forecast reported net revenue growth of 5% to 6% for the 2026 financial year, assuming that US tariffs remain at 30% for Chinese imports and 20% elsewhere.
Michelle Gass, chief executive of Levi Strauss, said: “Over the past few years, we’ve taken bold steps towards becoming a DTC-first, head-to-toe denim lifestyle brand. We have narrowed our focus, improved operational execution and built greater agility across the organization.”
Harmit Singh, chief financial and growth officer of Levi Strauss, added: “Our success in denim lifestyle has enabled us to expand our addressable market, positioning us for mid-single digit growth in 2026 and beyond.”
