Superdry appoints Nic Shaw as CFO

Superdry has announced the appointment of Nic Shaw as chief financial officer (CFO) and a member of the executive committee leadership team.

Shaw brings more than 25 years’ finance experience across leading UK retailers and international markets, and has been part of Superdry since February 2023, most recently serving as Commercial finance director.

During her time with the business, the company said Shaw has played a “pivotal role” in delivering Superdry’s Restructuring Plan, the first year of the business’ turnaround, and two IP sales. As CFO, she will lead the finance function to support the next phase of Superdry’s transformation – driving “disciplined execution, partnering closely with the brand and commercial teams, and building long-term value”.

Shaw began her career at Arthur Andersen, qualifying as a chartered accountant and gaining international experience in Hong Kong, Australia, and Brunei. She has held senior finance roles at George at Asda, Sainsbury’s, and Tesco, predominantly within their clothing divisions, bringing strong commercial acumen and deep expertise in strategic planning and commercial finance.

Julian Dunkerton, founder and CEO of Superdry, said: “I’m delighted that Nic Shaw is stepping into the role of CFO. Our executive leadership team is performing strongly, and Nic is the final piece in the puzzle. She combines deep retail expertise with commercial clarity and a hands-on approach to delivery. Coming off the back of our FY25 results and return to profitability, Nic’s leadership will bring real stability to our finance function as we continue to build on this momentum and execute our ambitious growth plans.”

Shaw added: “I’m thrilled to join the executive team at such a pivotal moment. The progress we’ve made over the last two years has been both inspiring and rewarding. I couldn’t have succeeded in my previous role without the support of our expert finance team, and I’m proud to lead them into the next chapter of the turnaround. Partnering with the business, we have a great opportunity to support the brand’s evolution, strengthen performance, and build a platform for sustainable growth.”