Authentic Brands appoints new senior VP of Reebok

Authentic Brands Group has announced the appointment of Daniel Schachne as its new senior vice president of Reebok, tasking him with driving the sportswear brand’s global strategy. 

Schachne, who has more than 15 years of experience managing major consumer brands, will work with licensing partners, retailers and brand ambassadors to expand Reebok’s presence in sport and culture. He will report to Steve Robaire, global executive vice-president of Reebok.

Prior to joining Authentic, Schachne served as general manager of Jordan Brand’s performance sport business in North America, leading its basketball division in the US and overseeing strategic expansion in golf and cleated footwear. 

Earlier in his career, Schachne held positions at Nike and the National Basketball Association, working across strategy, business development, partnerships and international operations. 

Robaire said: “Daniel has built winning models in basketball and performance sport at some of the world’s top brands. His category expertise and hands-on leadership make him the right person to scale Reebok’s next chapter and unlock new opportunities for the brand globally.”

Schachne added: “Reebok is rooted in sport and that foundation is what continues to make the brand so powerful today. I’ve spent my career at the intersection of sport and culture, and I’m excited for the opportunity to grow the Reebok brand globally.”