Poundland to return to simple grocery pricing across the UK

Poundland has confirmed it will roll out new grocery pricing to all its UK stores, with simple £1, £2 and £3 price points.

The move follows a five-month trial in 17 West Midlands stores, and will mark the end of “additional price complexity”.

When complete, around 60% of grocery items will be at £1, 20% will be at £2, and 20% at £3.

The new pricing, accompanied by a re-focused grocery range, will roll out to all Poundland’s UK stores in phases between now and September, after being piloted at 17 stores over the last five months.

In the pilot stores, prices were significantly reduced and ranges re-focused on customer favourites.

Customer research conducted in these stores showed shoppers believed they offered better value for money (up 3%), wider ranges (up 6%) and a better choice perception (up 9%).

The focus on three core grocery price points across the trial stores also had a “significant” impact on retail crime.

By ending the sale of items such as £5 dishwasher tablets, shoplifting was “significantly reduced” by over 25% in the trial stores.

Meanwhile, the new look to Poundland’s grocery aisles has already been extended to key stores outside of the Midlands, including in Manchester (Arndale), Liverpool (Lord Street), Hanley, Brixton and Wandsworth. 

The change to snacking, ambient drinks, pet food and household categories will be complete this week with other grocery ranges, confectionery, health and beauty and chocolate, biscuits and cakes moving over to the new offer by the end of September.

Managing director Barry Williams said: “Customers have told us loud and clear during these pilots that they will back a simpler, more focused Poundland that keeps its promise of amazing value.

“We’ve heard them, and the clear success of our pilot is why I’m confident that a Poundland that’s focused on the simple value our customers expect, has a bright future.”