Morrisons has cut prices on more than 2,500 products across its UK stores and online as part of a January pricing initiative.
The reductions, which came into effect on 2 January, cover fresh fruit and vegetables, meat and fish, freezer items, cupboard staples and household essentials.
Fresh produce included in the cuts ranges from tenderstem broccoli and sweet potatoes to blueberries and tomatoes.
According to Morrisons, the changes were aimed at supporting customers seeking to manage food costs at the start of the year.
The price reductions also apply to a range of branded groceries, including breakfast cereals, tinned food and frozen products, household and baby items such as cleaning products, toilet roll and nappies.
The reductions form part of its ongoing investment in everyday affordability and will be highlighted in store and online to help customers identify discounted products.
Alex Paver, pricing and customer director at Morrisons, said: “At Morrisons, we believe great quality should be affordable for everyone, and we know that January is a time when the cost of the weekly shop really matters to customers.
“That’s why we’ve freshly cut 1000s of prices, from fresh favourites to cupboard stables so customers can trust they’re getting real value every time they shop with us. These price cuts reflect our continued commitment to helping customers spend less, while enjoying the quality Morrisons is known for.”
