New retail concept Future Stores to open in Oxford Street
The 435m2 store creates a hybrid retail media platform that helps brands ‘captivate audiences, drive impactful marketing campaigns, and generate sales’
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A brand-new concept in retail media, called Future Stores, that creates 40 jobs, will open on Oxford Street on 30 October 2024.
The 435m2 store, situated at 95 Oxford Street and spread across a full street block, blends the worlds of media, retail, and digital performance marketing together for the first time, creating a hybrid retail media platform that helps brands “captivate audiences, drive impactful marketing campaigns, and generate sales”.
It will offer an ever-changing rota of well-known brands, across a wide range of industries who will be able to book the space and showcase their offer to 1.3m people who walk past the door on a weekly basis.
State of the art LED’s covering 400m2 walls and ceilings, alongside innovative data capture will provide customer insights to anyone hiring the space.
The news comes following the Mayor’s plans to pedestrianise sections of Oxford Street.
Ariel Haroush, founder and chair, said: “We looked around the globe to find the ideal location for our very first store. With a rich heritage Oxford Street and London were always top of the list.
“As we move towards the opening in Autumn, not only are we delighted to create 40 new jobs, but also look forward to changing the face of retail, through a concept that asks why the high street can’t be as dynamic as your Instagram feed – ever changing, ever engaging and that is exactly what we plan to deliver with this world first.”
