Asda appoints VP for ecommerce

Asda has appointed David Devany as vice president for ecommerce as it looks to further strengthen its leadership team to deliver against its long-term growth strategy. 

Devany will join the supermarket in due course from Iceland Foods, where he has held the role of group chief customer, marketing and digital officer since 2020.

He brings over 25 years of experience in ecommerce, digital and marketing and will focus on growing Asda’s presence in the online market. 

The appointment comes as the grocer recently announced it has seen record online grocery sales in 2023, delivering 39 million orders with a sales value of £3.2bn, and ending the year with its highest ever grocery market share of 20.8%. 

Regarding his appointment, Devany said: “This is an exciting time to be joining the team. With Asda having already made strong headway in the ecommerce space, I am looking forward to joining and continuing to grow the business’ online offering.” 

In addition, Matt Kelleher will join as chief digital officer from Morrisons in July, where he will oversee Asda’s ecommerce and data functions. Matt Heslop will also join in the coming months from Lidl, where he is currently chief operating officer. 

Asda’s co-owner Mohsin Issa said: “As we continue to strengthen our senior leadership team, I am delighted to announce that we have appointed David Devany as our new VP ecommerce. David has extensive experience and a proven-track record in retail within the UK, as well as across Europe and the USA. 

“David’s remit will cover the entirety of our ecommerce business, and his appointment will play an important part as we continue to grow our online grocery offering.”