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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Shein has seen its profits double to over $2bn (£1.6bn) while it waits to launch its IPO in either London or New York, according to the Financial Times.

Furthermore, the company saw its sales jump to $45bn, becoming one of the most profitable fashion companies in the world.

Only Inditex, owner of Zara and Bershka, made more profit than the Chinese fast fashion business, seeing a profit of €6.9bn (£5.9bn).

The news comes after chancellor Jeremy Hunt held talks with Shein chairman Donald Tang in a bid to persuade the group to float in London instead of New York.

Should the company choose London it could become the London Stock Exchange’s second-largest IPO in history, behind the 2011 stock market debut of Glencore International.

Shein’s plan to go public on the US stock exchange was delayed after it applied for approval from a Chinese regulator. It is also set to face stricter-than-expected scrutiny from US regulators.

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