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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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British luxury brand Mulberry has announced the appointment of Leslie Serrero as an additional independent non-executive director, following the conclusion of its Annual General Meeting on 7 September 2023.

Serrero, who is a French national, has extensive experience of luxury brand leadership.

She has been an international managing director of US luxury group Casa Kosmos Brands Group since October 2022, having previously held senior executive roles at Fendi France (2019-2022), Christian Dior Couture (2012-2019) and Lacoste SA (2009-2012).

Prior to this, Serrero was a project leader at Boston Consulting Group for six years, advising companies in the retail, consumer and fashion sectors on transformation and growth strategies.

Serrero also has an MBA from Harvard Business School.

Serrero said: “Mulberry has a unique brand identity, a compelling strategy and market-leading sustainability credentials. I look forward to working with the team and bringing to bear my experience of facilitating growth strategies, and deep knowledge of the luxury goods industry.”

Chris Roberts, chairman of Mulberry, added: “Following an extensive independent search, we are extremely pleased that Leslie has agreed to join the Board. With a strategic and analytical mindset, she brings a wealth of knowledge on digital transformation, omni-channel and customer engagement in the luxury sector.”

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