Jeroboams to open tenth location

Jeroboams, London’s local wine merchant, has signed to open a new store at 336 King’s Road, marking its tenth location as the brand continues to deliver on its “ambitious growth plans”.

Jeroboams will open a 1,298 sq ft unit on the north side of the King’s Road, offering a range of wines, beers, spirits and a selection of produce including cheeses and charcuterie.

Opening in June, the new space will be spread across two floors, boasting a strong local presence with and stocking a range inspired by Jeroboams Holland Park’s food and wine emporium.

It will also incorporate an event space on the basement level that will host up to 30 guests for the brand’s signature weekly in-store tastings, a monthly wine club, and bespoke events for locals.

Jeroboams currently operates nine shops in Notting Hill, Hampstead, Kensington, Holland Park, Muswell Hill, Knightsbridge and Wimbledon, and two in Belgravia.

Matt Tipping, CEO of Jeroboams, said: “We are thrilled to have secured such a fantastic location in one of the most sought-after areas of southwest London. Our growth aspirations have long included a Jeroboams shop in the heart of Chelsea and where better than on the Kings Road.

“We are looking forward to bringing our wonderful portfolio of wines, spirits, cheese, and specialist produce to this iconic area of London. We already have many existing private clients and trade customers locally, and we can’t wait to showcase the experience, service, and enthusiasm we are known for, to the rest of Chelsea.”