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Analysis

Primark’s relationship with online shopping

The retailer has been criticised since the 2010s on its stubbornness to introduce online shopping to its customers, but with the soft launch of a Click and Collect programme proving successful, could they rethink their stance on online shopping?

As a company that has hand-waved away online shopping as unnecessary to its business model, Primark has finally relented in a small way with its recent launch of ‘Click and Collect’ for just 25 locations. 

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