Primark is set to launch a UK Click and Collect trial service on children’s products across 25 stores in the northwest, encompassing 2,000 options of clothing, accessories and lifestyle products.
Around 40% of these options will be exclusive to Click and Collect, and the service is reportedly expected to drive higher footfall and incremental sales in stores.
Particularly, Primark hailed an 81% jump in sales to £1.7bn as all stores were open during the period, compared to last year when the majority of stores were closed until the middle of April. Sales in Q3 were also 4% higher than the comparable pre-Covid period three years ago.
Overall, total UK sales were “well ahead” of last year with a 61% increase, and 2% ahead of pre-Covid levels three years ago. Destination city centre stores also improved with a marked return of tourism accompanied by more office working.
Meanwhile, Primark’s Q3 sales in Continental Europe were 106% ahead of last year and 7% above pre-Covid levels, with a 20% increase in retail selling space and like-for-like sales down 15%.
Total sales in the US in the quarter were also 34% ahead of pre-pandemic levels, with the benefit of new store openings.
Previously, Primark launched its new UK website in April, which has reportedly seen traffic up by around 60% as customers on average are viewing twice as many pages per session, and almost 15% of visitors to the site are using the new stock checker facility.
Looking ahead, ABF said Primark remains on track to deliver a full year adjusted operating profit margin of some 10%.