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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Dixons Carphone has reported pre-tax profits of £33m for the year ended 1 May 2021, climbing from a £140m loss last year when the group was hit by the effects of Covid-19.

Revenue for the period reached £10.3bn and was boosted by a 103% online sales growth to £4.7bn during the pandemic. Meanwhile, UK and Ireland Electricals saw revenue rise 8% to £4.9bn. Revenues from mobiles fell by 55% to a loss of £117m, however.

During the year, the retailer also reimbursed all government support for the £73m of furlough paid to UK and Ireland colleagues as well as the £144m VAT deferral.

Alex Baldock, group chief executive, said: “The past year has seen us do so, growing a big online business and adding it to our in-store strengths. We’re now financially stronger too, allowing us to pay back over £200m to governments and to recommence our dividend.

“But we’re most excited about what lies ahead. New technology platforms will add more fuel to our growth and to innovation that customers love and no-one else can get close to, whether getting them their amazing technology ever-faster, or helping them 24/7 with live video shopping.”

He added: “This year, we move to one brand in the UK (as we have in each international market), and Currys can become ever-more the first choice for all things tech, electrical and mobile, products and services alike. The start of the financial year has seen continued strong trading in all our markets and I’m more confident than ever in our prospects.”

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