The new office is intended to become home for all London-based product, marketing, technology and central support teams, offering flexible working for approximately 600 employees.
The news follows the retailer’s recent purchase of a warehouse in Daventry which will add further capacity in addition to its existing facilities in Burnley, Sheffield and Wellingborough.
The Daventry site is expected to secure up to 500 jobs and in the future create up to a further 1,000 jobs as capacity increases at the site.
Prior to the warehouse announcement, Boohoo confirmed it had cut ties with a number of suppliers that did not meet its transparency targets.
The group said that it has ceased doing business with a number of manufacturers as they were unable to “demonstrate the high standard of transparency required”, despite being provided with opportunities to address any issues identified in auditing processes.