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The Works posts record Christmas sales

Discount retailer The Works has announced its strongest ever Christmas trading performance, delivering 15% total year-on-year sales growth over the 12 weeks ending 24 December 2017.

The company, which sells gifts, arts and crafts and books recorded increased growth both in-store and online for a seventh consecutive year.

Total like-for-like sales growth was up 6.3% for the 12 weeks up to 24 December 2017 and ecommerce sales saw like-for-like growth of 37%, accounting for 10% of the total turnover for the quarter.

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Kevin Keaney, CEO of The Works, said: “Our outstanding Christmas performance is the crowning achievement in what has been another hugely successful year for The Works. To deliver record sales both online and in-store in such a challenging economic environment and against strong comparatives from last year is an accomplishment we are extremely proud of.

“Our success is down to our strategy of continuously delivering exceptional value to all our customers which ensured we were not forced into heavy discounting before Christmas.

He added: “Throughout the Christmas quarter we recorded some huge milestones for the business, experiencing record takings across our stores. In 2018 we’ll continue to focus on expanding our store portfolio which continues to introduce our unique good quality, great value proposition to even more customers.”

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