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Games Workshop welcomes strong start to 2025
Author: Ardfern

Games Workshop welcomes strong start to 2025

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Games Workshop has revealed today (5 March) in a short trading update that its performance in January and February has been ahead of expectations. 

According to the designer and maker of miniature figurines, it has benefited from strong trading across both the core business and licensing. 

As a result, the group’s profit before tax for the 12 months to 1 June 2025 is estimated to be ahead of expectations.

The update comes after shares in the retailer, which was promoted to the FTSE 100 just before Christmas, have soared more than 2,500% over the past 10 years and reached an all-time high of 14,680p in January. 

The company reported that profits increased by a third in the first half of its financial year, with revenues up 21%. Licensing revenue saw a particularly significant increase of 150%.

Games Workshop reported that the excitement surrounding its deal with Amazon for a TV and film series also led to increased foot traffic in its stores.

In addition, Games Workshop’s FY25 sales and PBT forecasts have been raised by 5% and 9% respectively by Peel Hunt, with both Core and Royalties exceeding expectations. 

The investment banking firm indicated that the retailer is “in good health” and that it will not be changing its long-term forecasts at this time.

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