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Designer clothing retailer, Ted Baker, has reported strong sales growth of 9% over the Christmas period in 2017, boosted by an increase in online purchases.
Online sales increased by 35%, accounting for 30.1% of the brand’s total retail sales for the eight-week period from 12 November 2017 to 6 January 2018, compared with the same period in 2016.
Ray Kelvin, Ted Baker founder and chief executive, said: “The Ted Baker brand has continued to perform in line with expectations over the Christmas period, delivering a good retail performance driven by particularly strong growth from e-commerce, which is an increasingly important part of our retail business.
“This pleasing result reflects the strength of the brand and the quality of our collections as well as the hard work, skill and commitment of our teams.”
Kelvin said external trading conditions are expected to remain challenging in the year ahead, but added that the firm is “well positioned” to continue the long-term development of Ted Baker as a “global lifestyle brand”.
