The O2

This coverage examines retail and commercial activity at The O2, offering insights for UK retail executives, managers, and brand professionals. Reporting includes store openings and closures, tenant mix changes, marketing initiatives, investment activity, and The O2’s role as a shopping and leisure destination. The analysis helps professionals understand opportunities, challenges, and consumer behaviour shaping retail at this prominent London venue.

  • Jan- 2024 -
    3 January
    NewsThe O2 sales jump 31% in 2023

    The O2 sales jump 31% in 2023

    The Entertainment District and Outlet Shopping at The O2 has reported a record-breaking year of trade in 2023, with a 31% sales increase compared with like-for-like trading days in 2022.   Across the year, The O2  welcomed over 8.9 million visitors to the destination (up 17% compared to 2022 footfall), and…

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  • Dec- 2023 -
    12 December
    NewsUnder Armour opens store at The O2

    Under Armour opens store at The O2

    Under Armour, the global sports apparel brand, has opened its London outlet debut store at Outlet Shopping at The O2, which is owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners.  The new Under Armour store occupies 3,949 sq ft on Outlet…

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  • Nov- 2023 -
    20 November
    NewsUnder Armour to debut location at The O2

    Under Armour to debut location at The O2

    Sports apparel brand Under Armour will be making its London outlet debut at the The O2 in early December.  Under Armour will be opening a 3,949 sq ft unit on the lower level of outlet shopping at The O2, neighbouring anchor stores Nike and adidas. It will stock a selection…

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  • 8 November
    NewsThe O2 sales grow 47% in October

    The O2 sales grow 47% in October

    The O2’s Entertainment District, which is owned and operated by Waterfront Limited Partnership, has reported a sales uplift of 47% in October, with year-to-date sales up 39% compared to 2022.  Total footfall across the whole scheme has seen an uplift of 22% compared with October 2022. The trading success has…

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  • 2 November
    NewsTrafford Palazzo celebrates Showcase’s four-week residency

    Trafford Palazzo celebrates Showcase’s four-week residency

    Trafford Palazzo and Showcase are celebrating the brand’s four-week residency, with Showcase having made its North West debut at the UK’s first next generation retail and experience centre.  Showcase ran four consecutive weekends of highly sought-after sample sales in Trafford Palazzo’s dedicated 6,960 sq ft white box promotional space, TP…

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  • Apr- 2023 -
    25 April
    NewsShopping sales at the O2 rise 44% in Q1

    Shopping sales at the O2 rise 44% in Q1

    The O2, London’s multi-purpose venue, has reported like-for-like sales across outlet shopping up 44%, F&B sales up 26% and total footfall up 20% compared to Q1 2019. Easter half term also proved highly successful across the full destination, with like-for-like sales up 56% and footfall up 11% vs 2019. Outlet…

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  • Jul- 2018 -
    18 July
    Shopping CentresRetail centre ‘to rival Bicester Village’ planned for The O2

    Retail centre ‘to rival Bicester Village’ planned for The O2

    Crosstree Retail Estate Partners and AEG Europe have announced a new 85-store retail centre to rival Bicester Village will open at London’s The O2 in October. The 210,000 sq ft Icon Outlet will bring retail to The O2 for the first time since it changed from the Millennium Dome in…

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