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The O2’s Entertainment District, which is owned and operated by Waterfront Limited Partnership, has reported a sales uplift of 47% in October, with year-to-date sales up 39% compared to 2022.
Total footfall across the whole scheme has seen an uplift of 22% compared with October 2022. The trading success has also reached the outlet shopping at The O2, with a 51% uplift in year-to-date sales compared with 2022.
During half term week in particular, the Entertainment District saw an increase of 40% in sales compared with the year prior, and experienced a record-breaking Saturday (28 October) with “highest-ever” sales figures reached in its history.
Janine Constantin-Russell, managing director at the Entertainment District and outlet shopping at The O2, said: “Once again The O2 has demonstrated its position as a leading retail, leisure and entertainment destination. Our unrivalled 360-degree offering, encompassing a quality tenant mix and matchless visitor experience, is mirrored in the destination’s strong performance results, and we’re delighted to have surpassed last year’s figures across sales and footfall.
“In the past few months, we’ve witnessed several upsizes with brands reaffirming their commitment to our destination, most recently demonstrated by Calvin Klein; we’ve seen leisure operators announce their upcoming arrivals at The O2, and we’ve driven our brand alignment strategy forward, reinforcing outlet shopping within the wider destination.”
Constantin-Russell concluded: “We are a destination that never stands still, and these results highlight the efforts that we, our retailers, and operators, have collectively put in to create a compelling and unequalled offer. Excitingly, we are on track to experience one of our most successful years to date, and are looking forward to an even bigger and better 2024.”
