Trafford Palazzo celebrates Showcase’s four-week residency

Trafford Palazzo and Showcase are celebrating the brand’s four-week residency, with Showcase having made its North West debut at the UK’s first next generation retail and experience centre. Showcase ran four consecutive weekends of highly sought-after sample sales in Trafford Palazzo’s dedicated 6,960 sq ft white box promotional space, TP Glow. Showcase hosted 10 leading luxury brands at Trafford Palazzo, including Sophia Webster, Reiss, Helmut Lang, Theory, Herschel, Olivia von Halle, and Matches. Visitors travelled from across the country to buy exclusive ranges of products that were available for a matter of days. The Trafford Palazzo residency was one of the first of its kind by Showcase in the UK, following successful residencies in the likes of New York and Sydney, and achieved one of its highest conversion rates yet. Mark Whittaker, executive director at Peel Retail and Leisure, said: “As the UK’s first next generation experience centre, Trafford Palazzo is the perfect place for unique retail formats to engage with significant volumes of high-spending consumers. “Showcase’s hugely popular residency is proof positive of just how commercially successful the right concept can be in the right location and builds on the impressive track record that our innovative TP Glow pop-up space has established.” Utilising its unique intermediary position between brands and consumers, Showcase provides a space for luxury brands to help make room for new collections, clear seasonal inventory and archive pieces, and position the brand in front of new audiences. As well as Regent Street, the brand has a permanent store at Outlet Shopping at The O2 in London. Showcase is the latest in a succession of brands to have utilised TP Glow to connect with Trafford Palazzo’s footfall and visitor profile. Designed with beauty, fashion, and lifestyle brands, the space includes a 26 ft catwalk, six dressing rooms, a DJ booth, and professional lighting. It is the ultimate experiential shopping venue for pop-up brands and has hosted over 50 brands, including White Threads, Arvo, Lullabellz, Endoré, Oh Polly, Catch My Thrift, and Koya. Katie Holland, founder and CEO of Showcase, said: “We are so pleased with the success of our residency at Trafford Palazzo. Its distinct blend of retail and leisure made for the perfect setting for our North West debut, which is reflected in the volume of visitors and their positive feedback, both in-store and online. Our brand partners were delighted too; TP Glow’s flexible format proved its worth as the ideal space to deliver our complete, elevated offer.”