Superdry
This coverage examines Superdry’s position and strategy within the UK retail market, focusing on brand performance, store operations, product development, marketing campaigns, and leadership decisions. Reporting provides insight into how Superdry navigates shifting consumer trends, sustainability pressures, and competitive dynamics — supporting executives, managers, and professionals involved in fashion, branding, and retail operations.
-
Apr- 2021 -26 AprilClothing & Shoes
Superdry appoints new chairman
Superdry has announced the upcoming appointment of Peter Sjölander as chairman succeeding Peter Williams with effect from 29 April 2021. He has held a variety of executive roles across public company, private equity and founder-led environments. From 2007 to 2015, Sjölander was CEO of Helly Hansen where he delivered a…
Read More » -
Mar- 2021 -15 MarchOnline & Digital
N Brown to expand third-party brands
N Brown has reportedly announced that it will be expanding the number of brands to its third-party roster, including Finery, Nobody’s Child and Wrangler, according to Drapers. Finery is set to launch on Simply Be later this month, while Nobody’s Child will appear on the site in April 2021. Joining…
Read More » -
Feb- 2021 -9 FebruaryHigh Street
Cornhill retail development adds Superdry and Waterstone stores
Lincoln’s Cornhill Quarter, which is subject to a £70m redevelopment from Lincolnshire Co-op, has announced two additional high profile retail signings to the scheme. A Superdry franchise store will be added to the ground floor of the Waterstones building, with the designer clothing brand Richard Goddard operating from the first…
Read More » -
Jan- 2021 -19 JanuaryClothing & Shoes
Superdry swings to £18.9m H1 loss
Superdry has reported an £18.9m loss for the first half of the year, as the company also warned about its ability to continue as a going concern due to the impact of Covid-19 and lockdown restrictions. For the 26-week period to 24 October 2020, it revealed total group revenue declined…
Read More » -
Dec- 2020 -17 DecemberNews
Julian Dunkerton named permanent CEO at Superdry
Superdry has announced that founder Julian Dunkerton has been appointed as CEO on a permanent basis, replacing his interim contract which was previously due to expire on 2 April 2021. As permanent CEO, Dunkerton will reportedly build on the “good progress” made in regards to “resetting” the business and brand…
Read More » -
Nov- 2020 -6 NovemberClothing & Shoes
Superdry H1 revenues fall 23.3%
Superdry has announced that total revenue fell by 23.3% in the half-year period ended 24 October 2020, reflecting the challenging trading environment attributed to the continued disruption from Covid-19. Like-for-like store trading in the last six weeks of H1 was down 32.4%, with UK trade impacted by continued social distancing…
Read More » -
2 NovemberClothing & Shoes
Superdry names interim CFO
Superdry has announced that it has appointed Benedict Simon as its chief financial officer on an interim basis. This new appointment follows the fashion retailer’s announcement last month that Nick Gresham has stepped down from the role with immediate effect. Simon has 18 years of experience as CFO of a…
Read More » -
Oct- 2020 -16 OctoberClothing & Shoes
Superdry CFO steps down
Superdry has announced CFO Nick Gresham will step down from the company with immediate effect. The fashion retailer said a search for a permanent replacement is due to start whilst an interim will be allocated in his place. The brand recently announced an overall 210% decline in profit before tax…
Read More » -
Sep- 2020 -21 SeptemberClothing & Shoes
Superdry swings to £42m loss in full-year results
Superdry announced it has swung to a pre-tax loss of £41.8m in the full-year ended 25 April, 2020, with underlying profit before tax down by 210% against the prior year. In addition, total revenue fell by 19.2% to £704.4m in the period, reflecting a “planned move away” from persistent discounting,…
Read More » -
Aug- 2020 -13 AugustPeople Moves
Morrisons appoints two new non-exec directors
Morrisons has appointed chair of Made.com, Susanne Given and Sky UK CCO, Lyssa McGowan, as non-executive directors with immediate effect. Given and McGowan will also be appointed to the audit, corporate compliance and responsibility, nomination, and remuneration committees. Given is currently chair of Made.com Ltd and Outfittery GmbH. She is…
Read More »
