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Aldi launches £10,000 Winter Fund to support local charities

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Aldi is inviting shoppers to nominate local charities, community groups and food banks to receive a share of its £10,000 Winter Fund aimed at helping those most in need ahead of Christmas.

A panel of Aldi representatives will review nominations and select organisations to receive cash donations to support their work during the winter months. 

The supermarket said the relaunch follows the success of last year’s Winter Fund, when 10 charities across the UK each received £1,000 donations to continue their work during the winter season.

Aldi also operates in-store community donation points where shoppers can give food to local charities and food banks. 

The retailer works with Company Shop, the UK’s largest redistributor of surplus food and household products, to pass on surplus stock from its regional distribution centres.

Aldi UK national sustainability director Liz Fox said: “We know the winter period can be an incredibly challenging time for many people across the country, and that’s why we’ve relaunched our Winter Fund initiative.

“The response to last year’s call out was amazing, and as a result we were able to support lots of incredible charities with their work across the UK. This year, we’re pleased to be able to help even more organisations as they head into the winter months.”

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