Reebok
This coverage examines Reebok’s strategic repositioning and performance within the UK sportswear and retail market. Reporting highlights its transition under Authentic Brands Group ownership, the launch of premium lines like Reebok LTD, marketing campaigns targeting younger demographics, financial performance, and leadership developments — offering insights for retail executives, brand managers, and professionals navigating sportswear, brand revitalisation, and multichannel retail strategies.
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Jun- 2022 -10 JuneOnline & Digital
Amazon Fashion launches Virtual Try-On for Shoes on iOS
Amazon Fashion has announced the launch of Virtual Try-On for Shoes, an interactive mobile experience that “uses augmented reality to help customers visualise how a pair of shoes will look on themselves from every angle and to better inform purchasing decisions, from the comfort of their home or on the…
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7 JuneClothing & Shoes
Ted Baker’s preferred bidder backs out of deal
The proposed sale of Ted Baker has been thrown into doubt after it confirmed the board’s preferred bidder has backed away from a deal. The company, which has not named its bidder, was “informed by the preferred counterparty last night that it did not intend to proceed with an offer…
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May- 2022 -30 MayHigh Street
Reebok owner in talks to seal £300m Ted Baker takeover
Reebok’s owner, the Authentic Brands Group (ABG), is reportedly racing to finalise a £300m takeover of Ted Baker, according to Sky News. ABG has reportedly become the preferred bidder for the London-listed fashion retailer, and has indicated that it is willing to pay more than 150p-a-share for the company. According…
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26 MayNews
JD Sports chair Peter Cowgill steps down with immediate effect
JD Sports Fashion Plc has announced that Peter Cowgill, currently executive chairman, will step down from his role with immediate effect. As a consequence of an ongoing review of the company’s internal governance and controls, JD Sports has decided to accelerate the separation of the roles of chair and chief…
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Apr- 2022 -25 AprilHigh Street
Reebok owner enters race to buy Ted Baker
Authentic Brands Group (ABG), The US-based brand licensing empire which includes Reebok and a controlling stake in David Beckham’s consumer goods stable, is reportedly considering a takeover bid for Ted Baker, according to Sky News. The company, valued at almost £10.1bn, was among several parties exploring the possibility of a…
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Mar- 2022 -4 MarchClothing & Shoes
Authentic Brands completes Reebok acquisition
Authentic Brands Group (ABG) has announced that it has completed the acquisition of Reebok from Adidas in a £1.75bn deal. As it ushers in its “largest acquisition to date”, the global brand development, marketing and entertainment company said it is charting a new path for Reebok. With Reebok, ABG said…
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Dec- 2021 -21 DecemberClothing & Shoes
ABG signs partnership with JD to expand Reebok presence
Authentic Brands Group (ABG) has announced a new strategic partnership with the JD Group (JD) that will see it carry Reebok apparel and footwear in more than 2,850 of its company owned stores and complementary e-commerce websites. The group said the agreement covers all the banners in the JD Group…
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Aug- 2021 -13 AugustSport & Leisure
Adidas sells Reebok to ABG for £1.75bn
Adidas has agreed a deal to sell Reebok for up to €2.1bn (£1.75bn) to American clothing brand Authentic Brands Group (ABG). Adidas first purchased the rival sports brand in 2006, in a £2.7bn deal, which also included the Rockport, CCM Hockey and Greg Norman brands. However, these brands were later…
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May- 2021 -18 MayClothing & Shoes
ABG approaches Adidas with £700m Reebok bid
Adidas has reportedly been approached by Authentic Brands Group with a $1bn (£704m) offer to buy global footwear brand Reebok. According to the New York Post, Jamie Salter’s brand management group partnered with Wolverine Worldwide, a footwear manufacturer, to table the bid. Having bought the group for $3.8bn (£2.7bn) in…
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Mar- 2021 -10 MarchSport & Leisure
Adidas reports strong finish to 2020 but warns of Reebok sales hit
Adidas has reported a “strong finish” to 2020, however warned that its profits may be impacted by its decision to divest the Reebok brand. The german sports retailer reported a 1% sales growth on a currency-neutral basis in Q4 to € 5.55bn (£3.9bn). Adidas also saw its e-commerce sales grow…
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