Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Jan- 2020 -29 JanuaryClothing & Shoes
Ted Baker appoints chief customer officer
Ted Baker has announced that Jennifer Roebuck will take up the newly created leadership role of chief customer officer (CCO) following a “thorough search process” conducted by the fashion retailer. Roebuck will move from her current position as chief marketing officer at online beauty market Feel Unique. Prior to this,…
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24 JanuaryComment
Why retailers need to take sonic branding seriously
Retail is undergoing something of a paradigm shift. This is a sector that faces unprecedented challenges as it adapts to the ever-changing shopping habits of consumers. Last week’s ONS data revealed that UK retail sales fell in December by 0.6%, making it the fifth consecutive month in which retail sales…
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22 JanuaryComment
The smart grocer: How food retailers can capitalise on AI’s potential
The grocery sector is preparing for a period of unprecedented disruption as food retailers battle to discover new sources of value for consumers. Focusing on the fundamental aims of improving customer service, loyalty and integration of digital and real-life experience, retailers are seeking out ways to better understand shoppers’ buying…
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17 JanuaryComment
Personalisation is more than PR
Personalisation has got a lot of bad press over the last year. Adidas was forced to pull a social media campaign that allowed Twitter users to create a customised Arsenal shirt, after trolls used the tool to create digital shirts with misinformation and offensive messages. Walkers fell victim too with…
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17 JanuarySupermarkets
Morrisons appoints new executive promotions
Morrisons has appointed Andy Atkinson as its group commercial director and David Lepley its group retail director. The news follows the appointment of Trevor Strain as its chief operating officer and Michael Gleeson as chief financial officer. Atkinson joined Morrisons in 2012 and has held the positions of group customer…
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13 JanuaryComment
How retailers can stand out from the crowd in 2020
The start of the year is always a good moment to reflect on what the months ahead – indeed decade ahead – might bring for our industry. It’s an exercise i’ve done many times and yet, this year, setting out predictions felt a little challenging. This is, at least in…
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13 JanuaryHigh Street
December footfall hit by Black Friday
Footfall dropped 2.5% in December, according to the latest figures from Springboard’s footfall monitor and insights. The data provider said this came as “no surprise”, as December footfall has only increased once since 2009. Despite this, the fall was at the “upper end of the scale of decline”. The “noticeable”…
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9 JanuaryComment
How retailers can make their social media shoppable
Social media commerce presents retailers with one of the biggest changes and opportunities since the emergence of online shopping. Platforms like Facebook and Instagram are becoming stand-alone direct sales channels, meaning retailers have to change how they approach social media to cash-in on this new opportunity. Social commerce – a…
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8 JanuaryFeatures
Our guide to luxury trends to watch out for this 2020 – What to know
Looking at the luxury industry of today’s market, both in luxury goods and experiences, experts believe that the market will continue to shine in the coming years. The luxury industry—led by cars, personal goods, and hospitality—is comprised of nine segments and makes up for about 80 per cent of the…
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8 JanuaryComment
Pop-ups: How to ensure your temporary store makes a lasting impression
Recently, the rise of e-commerce and mass-pivot to digital channels by traditional retailers has made people think that physical stores may no longer be necessary. However, as digital disruption presses forward, we can see that technology is not replacing – but rather augmenting – retail as we know it. And…
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