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How retailers can make their social media shoppable
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2020/01/Social-media-shoppable-e1578567101787-895x540.jpg?lossy=1&strip=1&webp=1)
Social media commerce presents retailers with one of the biggest changes and opportunities since the emergence of online shopping. Platforms like Facebook and Instagram are becoming stand-alone direct sales channels, meaning retailers have to change how they approach social media to cash-in on this new opportunity.
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