Ted Baker has announced that Jennifer Roebuck will take up the newly created leadership role of chief customer officer (CCO) following a \u201cthorough search process\u201d conducted by the fashion retailer.\r\n\r\n\r\n\r\nRoebuck will move from her current position as chief marketing officer at online beauty market Feel Unique. Prior to this, she acted as multichannel marketing director at French Connection.\u00a0\r\n\r\nIn her new role, Roebuck will lead customer and digital strategy across the business, as well as \u201cexplore new digital partnership opportunities to drive accelerated growth\u201d.\r\n\r\nRoebuck is currently a non-executive director on the Ted Baker board, but will step down from this role in April as a result of joining the company leadership team full time.\r\n\r\nMeanwhile, the company is still looking to appoint a permanent chair and chief executive to its board. The search is currently \u201cprogressing well\u201d, and the composition of the board will be reviewed by the future chair.\r\n\r\nThe search for a new CEO and chair follows the departure of Lyndsay Page and David Bernstein last December. Page had taken up the role only last April, following founder Ray Kelvin\u2019s forced resignation amid allegations of improper conduct and harassment.\u00a0\r\n\r\nIt also follows the recent reveal that Ted Baker\u2019s accounting overstatement, thought to originally fall between \u00a320m-\u00a325m, was actually almost three times higher at \u00a358m.\r\n\r\nActing chair, Sharon Baylay, said: "We are delighted that Jennifer is joining the executive leadership team.\u00a0\r\n\r\n\u201cHer background in digital transformation and brand marketing, particularly in the lifestyle and clothing sector will be of huge benefit to the leadership team, as they look to position the business for future success.\u201d\u00a0\r\n\r\nShe added: \u201cAs Jennifer will be stepping down from the board, I would also like to thank her for her time and valuable contribution up to now."\r\n\r\nRoebuck said: "I'm tremendously pleased to be taking up the role of CCO. My time on the board has strengthened my view that Ted is a great brand and business and I look forward to contributing to its future success."